FREE ACCESS TO A $25 SELF - ASSESSMENT!
We believe that the cultural aspect of our behavior is just as important as the personality aspect, and both have to be considered when trying to understand ourselves or those around us. We use self-cultural analysis to measure personal cultural behavioral preferences – not just trends in larger populations. We do that for ourselves first, and then as a grid for understanding others. It starts with understanding the cultural motivators and demotivators we bring into any relationship; drivers that run deeper than actual behaviors. We call these the Three Colors of Worldview. The Three Colors of Worldview map out three main cultural drivers which cause people to focus on:
- Doing the right thing and avoiding the wrong thing. (Innocence/Guilt)
- Doing what is honorable and avoiding what is shameful. (Honor/Shame)
- Doing what gives you power and avoiding situations where your power is diminished. (Power/Fear)